A location based theory of franchising
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Source: www.tricity.wsu.edu
While the franchiser knows the distribution of location quality, the franchisee
does not. The franchisee also has to accept whatever
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A Location Based Theory of Franchising (Forthcoming in the Journal of Business and Economics Studies) Ananish Chaudhuri1 Department of Economics Washington State University Parikshit Ghosh Department of Economics University of British Columbia Chester Spell Department of Management and Decision Sciences Washington State University 1 Corresponding author: Ananish Chaudhuri Department of Economics Washington State University, 2710 University Drive, Richland, WA 99352. Phone: 509-372-7238 Fax: 509-372-7512 E-mail: achaudh@tricity.wsu.edu
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